Onboarding, AI features, storefronts, design systems, and 0→1 consumer apps. Each one started messy. Here’s how they ended up.
B2B SaaS · AI · Design systems
Shipped work with measurable outcomes.
Getting Hosts to Trust an AI That Speaks for Them
Designed onboarding that helped hosts understand and confidently adopt an AI assistant.
FEATURE ONBOARDING
B2B SAAS
AI DESIGN
WEB & MOBILE APP
60%+
AI activation rates
From One Product to Many: Rebuilding the Storefront for Scale
Redesigned the purchase flow to handle a growing product lineup, validated through A/B testing.
GROWTH
REDESIGN
Conversion Optimisation
Web responsive
+40%
conversion rates
+10%
avg. cart size
From Purchase to Peace of Mind: Redesigning Onboarding
Reduced activation time and helped customers reach their first value moment faster.
Onboarding REDESIGN
ACTIVATION OPTIMISATION
B2B SAAS
Web & Mobile App
+40%
in customers’ movement
< 1 week
avg. activation time
~25%
reduction in support
Building the Foundation That Outlasted the Rebrand
Design system rebuild that made a six-month rollout takes four weeks.
Design system REBUILD
WCAG-ACCESSIBILITY
B2B SaaS
MULTIPLE PLATFORM
83%
faster rollout
~4 weeks
across all platforms
0 → 1 Consumer & UX research
Projects built from a blank page.
Designing a Digital Music Teacher for Beginners
Cross-platform music learning app designed from scratch, combining gamified learning with real instrument connectivity.
Consumer App
0 TO 1
CROSS PLATFORM
LEARNING APP
Mobile & Desktop
Before Building: Validating a Health App for Teens and Coaches
UX research and validation project exploring whether a health habit app for teenagers was worth building, and for whom.
UX RESEARCH
VALIDATION
PrototypING
Mobile App