Onboarding, AI features, storefronts, design systems, and 0→1 consumer apps. Each one started messy. Here’s how they ended up.
B2B SaaS · AI · Design systems
Shipped work with measurable outcomes.
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Getting Hosts to Trust an AI That Speaks for Them
Onboarding design for an AI-powered unified inbox.
FEATURE ONBOARDING
B2B SAAS
AI DESIGN
WEB & MOBILE APP
60%+
AI-activation rates
From One Product to Many: Rebuilding the Storefront for Scale
Redesigned the purchase flow to handle a growing product lineup, validated through A/B testing.
GROWTH
STOREFRONT REDESIGN
Conversion Optimisation
Web responsive
+40%
conversion rates
+10%
avg. cart size
From Purchase to Peace of Mind: Redesigning Onboarding
Reduced activation time and helped customers reach their first value moment faster.
Onboarding REDESIGN
ACTIVATION OPTIMISATION
B2B SAAS
Web & Mobile App
+40%
in customers’ movement
< 1 week
avg. activation time
~25%
reduction in support
Building the Foundation That Outlasted the Rebrand
Design system rebuild that made a six-month rollout takes four weeks.
Design system REBUILD
WCAG-ACCESSIBILITY
B2B SaaS
MULTIPLE PLATFORM
83%
faster rollout
~4 weeks
across all platforms
0 → 1 Consumer & UX research
Projects built from a blank page.
Making Drumming Accessible, Anytime, Anywhere
Cross-platform music learning app designed from scratch, combining gamified learning with real instrument connectivity.
Consumer App
0 TO 1
CROSS PLATFORM
Mobile & Desktop
Before Building: Validating a Health App for Teens and Coaches
UX research and validation project exploring whether a health habit app for teenagers was worth building, and for whom.
UX RESEARCH
VALIDATION
PrototypING
Mobile App