I start with the problem. Always.
SELECTED CASE STUDIES
AI Design • Feature Onboarding • B2B SaaS • Web & Mobile
New Launch: Getting Users to Trust an AI That Speaks for Them
Onboarding design for an AI-powered unified inbox that drove activation rates above 60% among engaged users.
Growth • E-commerce • Conversion Optimisation • Web Responsive
From One Product to Many: Rebuilding the Storefront for Scale
E-commerce redesign that increased conversion by 40% and average cart size by 10%, validated through A/B testing.
GROWTH • ONBOARDING • ACTIVATION • B2B SAAS • END-TO-END PROCESS • Web & Mobile
From Purchase to Peace of Mind: Redesigning Onboarding
Onboarding redesign that reduced activation time and helped customers reach their first value moment faster.
About Me
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I love asking “stupid” questions. They often uncover the assumptions hiding in plain sight.
In Their Own Words
She delivered high-quality work on everything from high-level solution concepts to UX flows and specific Ul, as well as customer interviews and UX research. As our design lead, she was also responsible for the overall look and feel of our apps. She was the one that established our design system and led her design and front-end colleagues in adopting and maintaining it.
Katrin Humal
Product Manager at Minut
She’s an excellent collaborator and a great sounding board for ideas. Our back-and-forth was not only fun, but also helped us build a better product. I’d happily work with her again.
Joseph Lundström
Fullstack Developer at Minut
At a time when AI tools make it easy to reach “good enough” quickly, Devina stands out as a designer who knows where to focus for real differentiation. She is highly collaborative, works exceptionally well with engineers, communicates her decisions clearly, brings a strong sense of urgency, and navigates ambiguity with confidence.
Sinem Secil
Product Manager at Minut
Her work on the design system really stood out – she played the leading role, coordinating all feedback sessions and design work. We still use the design system she built today!
Alicja Jader
Product Manager at Minut