Case studies
FEATURE ONBOARDING
B2B SAAS
AI DESIGN
END-TO-END PROCESS
WEB & MOBILE APP
Getting Users to Trust an AI That Speaks for Them
Onboarding design for an AI-powered unified inbox that drove activation rates above 60% among engaged users.
GROWTH
E-commerce
Conversion Optimisation
END-TO-END PROCESS
Web responsive
From One Product to Many: Rebuilding the Storefront for Scale
E-commerce redesign that increased conversion by 40% and average cart size by 10%, validated through A/B testing.
GROWTH
Onboarding
ACTIVATION
B2B SAAS
END-TO-END PROCESS
Web & Mobile App
From Purchase to Peace of Mind: Redesigning Onboarding
Onboarding redesign that reduced activation time and helped customers reach their first value moment faster.
Design system
ACCESSIBILITY
B2B SaaS
END-TO-END PROCESS
Web & Mobile App
Building the Foundation That Outlasted the Rebrand
Design system rebuild that reduced rebrand rollout time by 83%, from six months to four weeks across all platforms.
Earlier projects focused on zero-to-one consumer design and UX research.
Consumer App
0 TO 1
CROSS PLATFORM
Mobile & Desktop
Making Drumming Accessible, Anytime, Anywhere
Cross-platform music learning app designed from scratch, combining gamified learning with real instrument connectivity.
UX RESEARCH
VALIDATION
PrototypING
Mobile App
Before Building: Validating a Health App for Teens and Coaches
UX research and validation project exploring whether a health habit app for teenagers was worth building, and for whom.
