About

Hello, I’m Devina.

PRODUCT DESIGNER • HELSINGBORG, SWEDEN

I started in graphic design, which eventually pulled me into product design, and I haven’t looked back since. For the past 5+ years, I’ve worked across the full process at B2B SaaS companies: research, stakeholder conversations, UI design, and, most recently, leading a design system rebuild from scratch that teams are still using today.

I enjoy taking complex problems and turning them into something simple and useful, especially when it means getting into a room with engineers, PMs, and stakeholders to figure it out together. That’s honestly where the best work happens. And if I get to share that journey with a team made up of genuinely great people, well, that’s the cherry on top!

In recent months, I’ve been exploring how AI tools can support creative and strategic workflows to make design work more efficient. From quiet sessions of rubber ducking to streamlining ideation and speeding up prototyping, it’s fascinating to see how AI-driven tools are becoming part of the creative process.

When I’m not designing, you can find me hanging out with my family, baking, listening to audiobooks (detective stories are my favourite!), or mumble-singing along to K-pop tunes.

But don’t just take my word for it, it’s better to read from the people I’ve worked with. Their stories show how I approach problems, collaborate, and bring ideas to life. You can also explore my case studies to see the work behind the words and how I tackle real design challenges.

“I warmly recommend her in a senior/leading design role, and as a fun, supportive and hard-working colleague.”

— Katrin Humal, Lead Product Manager at Minut